TikTok now has fresh worldwide licensing deals in place with all three major record companies.
After announcing deals with Sony Music in November and Warner Music Group in December, the ByteDance-owned video app revealed today (February 8) that it has struck an “expanded” global licensing agreement with Universal Music Group.
Coincidentally, the timing of the announcement comes just days after UMG pulled its catalog from TikTok’s biggest rival, Triller, with Universal accusing that platform of withholding payments to UMG artists.
According to a statement, the new global agreement between UMG and TikTok “delivers equitable compensation for recording artists and songwriters and significantly expands and enhances the companies’ existing relationship”.
The deal covers recorded music from artists at UMG’s labels and songwriters with Universal Music Publishing Group (UMPG). TikTok and UMG have additionally pledged “to experiment with exciting new features”.
As a result, TikTok users will now be able to incorporate clips from UMG’s full catalog of music.
An interesting move so soon after UMG pull their catalogue from rival video sharing platform Triller.